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No Action, No Result!
Business owners fall into two camps, those who think marketing is a good idea; and those who think marketing is a good idea... and then actually DO something about it.
Too many people spend so much time thinking about and analysing what they should and shouldn't do, they replace ‘Action' with ‘Analysis.' No idea is worth a penny to you until you actually take action on it.
1. Make a list of your top 5 marketing ideas.
2. Start working on the first idea and stick with it until you've completed it.
Then move onto number 2. The 80/20 rule kicks in here. For example, if you think it's going to take you 20 hours to write the perfect copy for your website, the truth is you're going to have it roughly 80% "right" after the first 4 hours. The remaining 16 hours you work on it are largely a waste of your time, because they're responsible for such a small return. So, decide how long you think it's going to take you, and then whatever you've got after, say, 25% of the time, you run with it.
3. Don't waste time working out whether something will or will not work. It's about testing new methods and finding what works best. And successful business owners know it's also about finding out what does not work so you can move on to the next approach.
4 Don't do things one at a time. If there are three new things you want to try to get more customers, do them all at the same time. It will triple your effectiveness because you'll get the results so much faster. We've been conditioned to do things one at a time. Life's too short. So take action. Take massive action and do it all at the same time.
About the Author
Alistair Marshall has worked with Household Name brands for more than twenty years, and has been responsible for budgets in excess of £50m. He is a proven, Blue Chip FMCG trained General Manager, who has held National posts in Sales and Marketing departments within Multi-National corporations.
He is experienced at training and motivating nationally respected teams, providing strategic focus to drive achievement of profit targets with a passionate commitment to quality and customer service standards. He is a strong communicator at all levels and has an effective negotiating style developed at boardroom level.
Alistair has authored two books on the subject of marketing and is commencing a third on Business Development. He can regularly be seen speaking on such topics at various Trade Associations and Networking Gatherings.
Alistair now specialises in bringing simple, cost-effective business solutions to a host of everyday problems faced by the Small & Medium Enterprise and larger Corporate Community, in a host of diverse markets.
Penny Marshall at Staples: 'Leave Me Alone'