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Clever Sign Design Is Key To Real Estate Success
Sales executives everywhere know that there is no such thing as adequate, or even too much exposure when it comes to promoting brands and selling inventory. These same professionals also know that inexpensive, or better yet free, advertising is the best kind. Of course, there are Fortune 500 companies out there with the ability to spend any amount to splash the company logo across The Masters and the World Series, but for those of us without that big budget, a little business saavy is necessary in keeping costs down all the while gaining maximum exposure and thus, business.
Tell me how…PLEASE!!!
I will…but first, let me tell you a story. A few days ago I was in my car driving to my office when my eyes were inexplicably drawn away from the street towards the front yard of a house that I pass by everyday. I see this house every single day, but never once have I actually observed any detail about the house. I could not even tell you the color of the house (I've since noticed that it's yellow) or whether it's made of brick or wood paneling (wood paneling). Must be something about the house being located on a busy avenue; or, you could make the argument that it's just any old house with no exciting features. Either way, for some reason, on this one particular day, my eyes were drawn towards this yellow house made of wood paneling like a magnet. Something was different, something new that grabbed my attention without even asking me for permission. A metal sign had been placed in the yard with a name, a telephone number and the words "For Sale."
Who cares? Real Estate signs are everywhere nowadays!
Correct, but in my own defense, there are other houses on the same block that have metal "For Sale" signs in the yard and I never noticed any of those houses before either! Hmm…very odd. There are several houses with metal "For Sale" signs in the yards on a busy street that I drive down everyday; and yet, for some reason, on this one particular day, and everyday since for that matter, my eyes are somehow immediately drawn towards this one same yellow house with the wood paneling.
Fill me in already! What is going on?
The truth is, there really is not one single thing altogether off-the-wall unique about the house. The secret, my friends, is in the shape of the business sign in the yard. The metal sign is in the shape of an octagon, just like a STOP SIGN!
Goodness, that's awesome! Wait, why is that awesome?
Since we are so accustomed to seeing the interesting shape of a stop sign while we are driving, our brains mechanically associate that shape, the octagon, with the action of stopping. So, when I was driving down the same road I always use to get to work and saw that eight sided custom sign out of my peripheral vision , my attention was drawn to that custom metal sign without me even having to think about it. Once the sign had my attention, I then noticednot only that the metal sign was actually a "For Sale" sign, but also that the sign was marketing a yellow, wooden house.
Now I know what you mean!
So you see, marketing does not have to be expensive to be efficient. By using a mind trick into his advertising method, this real estate professional was able to draw attention to the house he is trying to sell without hiring a marketing firm and without spending all his money. The man merely questioned the accepted method of real estate promotion, and, with a little creativeness, discovered a way to make his listing stand out more so than others. Oh, and to be honest, I still couldn't tell you about any of the other homes that are available on that block.
About the Author
If you would like to learn more about custom metal signs, Ms. Klein invites you to check out TheSignChef.com, where "Flawless Sign Recipes are Guaranteed!"
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